GMA Network profited P388 million during the first three months of 2012 on P3.002 billion worth of consolidated revenues. Photo shows (from left) GMA Network President and COO Gilberto R. Duavit Jr., GMA Nework Chairman and CEO Atty. Felipe L. Gozon, and GMA Network EVP and Chief Financial Officer Felipe S. Yalong during the first quarter performance briefing held at the GMA Network Center in Quezon City.

 

Photo: Courtesy of GMA-7

"The trending of audience shares for the three competing channels in the country’s key areas remains unaltered.

"GMA still keeps commanding double-digit leads over ABS-CBN and TV5 in Total Urban Luzon and Mega Manila, respectively comprising 77 percent and 59 percent of total urban television households nationwide.

"GMA was ahead of ABS-CBN in Total Urban Luzon by 13.8 points, which translate to 1.9 million viewers over ABS-CBN; and by 24.7 points or 3.4 million viewers over TV5.

"In its bailiwick Mega Manila, GMA was ahead of ABS-CBN by 16.2 points or 1.7 million viewers over ABS-CBN; and by 25.2 points or 2.7 million viewers over TV5.

"GMA’s lead is most pronounced in the morning and afternoon blocks, where it leads competitors across all areas by margins ranging from 10s to 30s.

"The Nielsen TV Audience Measurement used by GMA is also used by 21 other companies including TV5; Faulkner Media; CBN Asia; 15 advertising agencies and three regional clients. On the other hand, ABS-CBN is the only major local TV network reportedly subscribing to Kantar Media, formerly known as TNS.

"In Mega Manila alone, the Nielsen TV Audience Measurement has a sample size of 1,190 homes as compared to Kantar Media's 770 homes. Nationwide, Nielsen has a total sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media."



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