Shay Mitchell (left), a.k.a. Emily Fields in the US TV series Pretty Little Liars, opened the fashion brand's grand launch along with HOT TV host Raymond Gutierrez (right).

The Canada-raised Pinay-Irish/Scottish beauty has previously worked with the American denim company in some of its ad campaigns.

Kris Aquino, a.k.a. the Queen of All Media, took part in the event's ribbon-cutting ceremony.

She also came to support her friend Ben Chan, who owns the brand's local franchise; and Juliana Gomez, only daughter of her friends Lucy Torres and Richard Gomez, who was among the models in the fashion show.

On the runway: Dominique Cojuangco is ready for the heat of summer in a breezy chiffon dress.

Dominique, of course, is Gretchen Barretto's only daughter, who recently celebrated her 18th birthday in grand fashion at the Malacañang Palace.

(CLICK HERE to read related article)

On the runway: Juliana Gomez is ready for summer class!

Her parents Richard Gomez and Lucy Torres may be missing in action (according to Kris Aquino, the couple had to go to a relative's wake), but grandparents Manuel and Julie Torres sure made up for it.

On the runway: Julia Barretto will surely feel cozy on a roadtrip with this very cool getup.

Julia is Marjorie Barretto's eldest daughter with former husband Dennis Padilla.

On the runway: Claudia Barretto is all set for a walking tour of the city.

Claudia is Marjorie's second daughter with Dennis.

Dani Barretto is Marjorie's eldest— her daughter with actor Kier Legaspi.

Dani is currentlly making waves in the fashion industry as an independent style blogger.